The history of Gunni's (pronounced goo-nees) Taste of Iceland dates back to 2012 when Gunni Sigurdsson found it difficult to source healthy treats for his puppy (his "bonus" child) in his home town of Reykjavik. Being born and raised in Iceland he was well aware of the nutritional benefits of the local fish he had long enjoyed and felt his dog should have access to those same benefits. Gunni started hand folding and air drying fish skins for his dog the Icelandic way, using geothermal energy, in his home kitchen. The treats became a neighborhood hit with many people reaching out requesting the same tasty treats for their dogs. Gunni quickly realized he wasn't the only one that felt their dog deserved the best treats possible so in 2018 he left his job and partnered with an Icelandic, family-owned fish company to start off on a new venture. Gunni's Taste of Iceland was born that same year. Today the Gunni´s family contains furry little members in more than 12 countries around the world. We consider every life we touch, furry or not, part of the Gunni's extended family.
Gunni's Taste of Iceland strongly believes that our process is as important as our products and the packs we serve. Pure intention is behind every decision we make to ensure we keep you smiling, your four-legged companion's tail wagging and our environment thriving. Years later we are still partnered with the same family-owned fishery whose sourcing practices follow Iceland Responsible Fisheries' (IRF) strict guidelines. They are proud to be certified by IRF and we are all fully aligned with IRF's commitment to our underwater ecosystem and earth as a whole through their environmentally-focused fishery management principles. IRF ensures transparency through vetted documentation and promotes compliant practices while upholding community standards.
With a combination of seasonal glacial melt and volcanic activity, Iceland offers the perfect conditions for renewable energy. Through hydropower facilities and geothermal systems, green energy is abundant throughout “the land of fire and ice”. When you give your pet Gunni's treats, you’re supporting a process with zero carbon emissions, meaning a brighter and cleaner future for generations to come.